Kölner Haie
Why the media hub is the backbone of communication
The Kölner Haie are one of the strongest sports brands in European ice hockey. In the 2024/25 season, the club set a European record with an average of 17,829 spectators per home game. With around 400,000 followers on social media and a high volume of content production, structured organization of media content is crucial for daily communication.
Download the complete show case
© Kölner Haie
© Kölner Haie
The Challenge
High content output requires clear structures
As a club with a large digital reach, the Kölner Haie produce content for various platforms on a daily basis. On game days in particular, numerous formats are created – from warm-up photos to behind-the-scenes clips to highlight videos. At the same time, the media team works leanly. Without clear systems for organizing images and videos, accessing content quickly becomes time-consuming and confusing. Typical challenges:
Files were scattered across servers, emails, and personal devices.
Responsibilities in content organization were not clearly defined
Searching for and sharing media content took a lot of time
Knowledge and established structures were lost when personnel changes occurred
The Impact
Figures for the 2024/25 season
20.000+
uploaded media files
15 hours
Time saved per week in the media team
< 30 seconds
until players find matching images after games or training
© Kölner Haie
The Solution
The digital backbone of Haie communication
Since 2023, the Kölner Haie have been using teamnext's Media Hub as their central platform for media relations. Images, videos, and other content are stored centrally and automatically tagged. The media team can find the right material in seconds using keywords, without having to search for files in emails or chat tools. At the same time, the Media Hub enables structured collaboration with various stakeholders. The press, agencies, and sponsors receive content directly via the platform. Players are also involved in the communication: immediately after games, they can access selected photos and videos and use them for their own social media channels.
© Kölner Haie
“We are now entering our third season with teamnext's Media Hub. Especially on game days, when everything has to happen quickly, the platform is a real game changer: we upload all our image material centrally and, with just one or two keywords, we can find exactly the motif we need in seconds.”