DAIKIN Handball-Bundesliga
How HBL automates content and turns players into content creators
The DAIKIN Handball-Bundesliga (HBL) is one of the most digitally advanced leagues in German elite sports. With 36 clubs and a steadily growing amount of media content, structured content organization is crucial. The Media Hub from teamnext helps to manage content efficiently and bring it into digital communication more quickly.
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The Challenge
A league produces content every second
As the umbrella organization for 36 clubs, the German Handball League processes large amounts of media content every day. Photos, videos, and statistics are generated around match days and supplemented with real-time data from technology partners. At the same time, everyday league life requires clear processes: clubs must upload at least 20 images per home game—many of them already at halftime. Without structured systems, this flood of content quickly becomes an organizational challenge.
large quantities of photos, videos, and statistics
Media guidelines for all clubs per match day
parallel use of data from different systems
Content must be organized and distributed under time pressure
The Impact
How automation is changing the league's everyday content management
10 hours
Time saved per match day in the HBL team
100 percent
Order despite a constantly growing amount of data
320.579
Automated workflows in the Media Hub
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The Solution
The Media Hub organizes content for an entire league
The Media Hub from teamnext is the central platform for digital content management for the German Handball Bundesliga. Match days are automatically created in the system—including framework data, folder structure, and access rights. At the same time, the platform bundles data streams from various technology partners and ensures that content is structured and quickly available. AI automatically recognizes players and links content to their profiles. This allows clubs and players to use photos or highlight clips directly. In combination with automated workflows, this creates an infrastructure that efficiently organizes large amounts of content and makes it accessible to various stakeholders.
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“The appeal of professional sports grows where we reach young fans directly. Studies show that they are more likely to follow athletes than clubs on social media. Together with teamnext, we are leveraging this insight to ensure that our brand remains visible between games. After all, enthusiasm does not end with the final whistle.”